A: Always provide a link to a “donate now” page on your website.

How do we maximize coordination of online and offline giving?

When you send a direct mail piece or an e-solicitation, provide a link to a “donate now” page on your website. In direct mail, be sure to include the link in the body of your letter and on the reply card so it’s easy for the donor to choose whether to give online or send a check. Coordinate the look of e-solicitations, direct mail pieces and donate now landing pages so supporters will immediately know they are giving to the right effort. And ask your supporters how they would like to receive information, communications and solicitations from you – via email or regular mail.

If you’re looking for ANNswers to specific questions about your fundraising and communications efforts, contact us today.