A: Ask a board member to host a cultivation event.

What’s the most effective way to launch a major gifts effort, or to revitalize one that is lagging?

Ask a board member to host a cultivation event.

Small events that include board members, staff members and organization insiders who can mix and mingle with potential donors are extremely effective. If you have board members who have special houses or art collections, they can be draws to help get your invitees to attend. If your program provides a service, have a person there who can speak to that service and how it helped them. The next day, meet with staff and develop specific follow up plans for those who self-identified and showed their interest.

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